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bSmart is a KFC value box.
The challenge was to design the box and make it attractive for young customers. We created different characters and incorporated them into the design.
Placing the box over a person's eyes made the design interactive. Then we encouraged people to share their "box selfies" on social media with a hashtag #bSmartSelfie.
Additionally, we created an application "bComic" that would allow people to make short comics with their "box selfies". Later, submited comics could become a part of bSmart box design.
Placing the box over a person's eyes made the design interactive.
"bComic" app allows to make short comics with "box selfies"