abinbev

WE LET BEER DO THE TALKING - As the world’s largest brewer, AB InBev knows beer brings people together, but also understands the risks of overconsumption. To promote smarter drinking habits, we did something bold: we replaced iconic beer labels with smart drinking tips.

Launched on Global Beer Responsibility Day, the world was reintroduced to its favorite beers—this time with a message. Tips appeared not only on bottles, but on shirts, posters, and across social media, sparking global conversation and driving #smartdrinking into the spotlight.

Collection of eight beer bottle labels with various slogans and designs, including Budweiser, Stella Artois, Corona Extra, Brahma, Quilmes, Cerveza Presidente, Cerveza Aguila, and Castle Lite.