pfizer

NOBODY LIKES MONI - To raise awareness of pneumonia—the leading infectious killer of children—we created Moni, a mischievous animated villain who hides behind cold-like symptoms. Designed to educate parents and engage kids, this playful yet urgent campaign reframed pneumonia as a sneaky threat worth vaccinating against.

The result: attention grabbed, myths busted, and more Malaysian children protected.

Moni made his way into doctors’ waiting rooms, posters, and brochures—spreading the message before the bacteria could. Designed to educate parents and kids on the real risks of pneumonia, these materials combined playful storytelling with urgent facts. Created in partnership with talented animators, Moni brought the danger to life—so parents could see it, understand it, and stop it.

A flyer promoting pneumococcal vaccination to protect children against pneumonia. The flyer features cartoon illustrations of a smiling medicine capsule and a smiling syringe. It includes information about vaccination benefits, references, and sources, with infant and child graphics, an angry cartoon face, and official logos at the bottom.
Infographic about childhood pneumonia statistics and prevention tips. Highlighting 2015 data on pneumonia deaths, signs of pneumonia, breathing rate charts by age, and tips for prevention such as good nutrition, keeping a clean home, washing hands, and vaccination.
  • An infographic with a cartoon face with angry eyebrows at the top and a cartoon character of a blue bacterium below, asking if your child is protected from pneumonia. It provides information on preventing pneumonia through vaccination.
  • A woman and a young boy sitting on a bench in a medical facility waiting area. The woman is looking at the boy and has her arm around him, while the boy is holding a smartphone. There is a large screen above them displaying animated characters with subtitles.
  • Line drawing of three cartoon children, two sitting and one standing, with simple facial features, all smiling and waving.
  • Black and white line drawing of a cartoon mermaid holding a stopwatch in one hand and a fish with a square head in the other, both with expressive facial features.
  • Black and white cartoon character with a skull for a head, sitting on the ground with legs bent, and a gray ghost-like figure with an angry face behind it.
  • Two black and white line drawings of animals talking via video call. The top drawing shows a woman with a ponytail and long eyelashes, and the bottom drawing depicts a dog with a collar and a wave, with a woman in a small video window.