the family health project

BECAUSE EVERY CHILD DESERVES A STRONG START - The Family Health Project (FHP) is a breakthrough initiative led by Harvard economists and social policy experts that gives low-income moms $400 a month through a no-strings-attached prepaid debit card. Despite its life-changing results, the program remained largely under the radar—until we helped change that. Launched on Mother’s Day, our campaign positioned FHP as a powerful way to honor moms society too often overlooks. Through a targeted social campaign and emotionally raw videos featuring real FHP moms, we spotlighted their stories of strength, resilience, and hope, inviting people to donate directly or gift a prepaid card in a mother’s name.

The result: a bold new narrative around generosity and a growing movement that proves there’s a better way to fight child poverty, one mom, one dollar, one act of trust at a time.

  • A young woman and a girl sitting on a wooden floor leaning against a wood-paneled wall next to a window with lace curtains. The woman has shoulder-length hair, wears a beige cardigan and blue jeans. The girl has curly hair, wears a bow, white tights, a navy blue dress, and beige shoes. The woman looks down at the girl with a gentle smile. Text on the image reads "Yazmin" and "Mother of Mila."
  • A woman holding a baby on a sofa with a boy sitting on the floor looking at a tablet in a sunlit living room.
  • A woman and a baby are looking out a window. The woman has long dark hair, and the baby is using a pacifier.

website and social media

A smiling young girl with dark hair and a beige bow headband resting her head on her hands on a dark background
Screenshots of a social media profile for the Family Health Project showing various images of children and women, along with captions about their experiences and benefits from the program.

press

  • A group of three adults, two women and one man, smiling outdoors with a baby girl in a pink outfit and white hat, at a park with a chain-link fence and blue sky in the background.
  • Screenshot of the Washington Center for Equitable Growth website showing news about states supporting children and their economies with direct cash assistance from a temporary aid program, dated August 28, 2025.
  • Black and white photo of a person counting paper currency, hands visible with some rings, spread of money on a table.
  • Screenshot of a webpage from Child Trends titled "Cash Transfers Support Infant and Toddler Development," dated March 7, 2023. The page includes authors' names, Emily Maxfield and Dana Thomson, and a brief description about income support for families with infants and toddlers.