head & shoulders

SHOULDERS OF GREATNESS - Robert Lewandowski is the most famous soccer player in Poland and one of the best players in Europe. Head & Shoulders made him an ambassador in this global campaign for its Eastern European market.

The campaign was very well received by the public, scoring high in the charts for brand recognition and views online. It was even referenced in pop culture and the style of the commercial, which differed from the global campaign, set the tone for many Head & Shoulders TV ads in Europe.

Cristiano Ronaldo wearing a maroon sports jersey with Lewandowski, number 9, written on the back, standing in a stadium filled with fans and bright lights, with the text 'Head & Shoulders. Shoulders were made for greatness. Not dandruff.'
A collage of four Facebook posts promoting Head & Shoulders shampoo featuring a male soccer player in a red jersey with the number 9. The posts highlight the player's leadership, celebration, and support for the team.