good humor

SOCIAL MEDIA CAMPAIGNS - I served as the social media art director, designer, and animator for the Good Humor brand, shaping its visual voice across platforms. I led the creation of engaging, on-brand content that brought the brand’s playful personality to life through design and motion.

A green, fuzzy cactus decorated with small, colorful rhinestones, holding an ice cream cone with chocolate and sprinkles on a yellow background. Text reads "WIN #17 SAYING GOODBYE TO WINTER."
A colorful ice cream popsicle with a yellow and white filling on a cartoon-style hand with pink nails, set against a blue comic book background with text and a burst graphic.
A hand painted green holding a partially eaten chocolate-covered wafer biscuit against a purple background. Text reads 'Win #13 Perfecting Your Sandwich Wichcraft'.
A hand with multiple silver chains and jewelry is holding three orange popsicles against a blue background, accompanied by text about finding time for ice cream even when hands are full.
A hand holding a large chocolate and vanilla ice cream bar with green top, emerging from a black cauldron on a colorful background. Text reads "WIN #7 FINDING GOLD AT THE END OF THE RAINBOW."
A hand holding a large chocolate-covered ice cream bar with a nut topping, casting a shadow on a yellow background. Text reads 'Win #62 Holding out for more snow days.'
A zombie-like hand with black nails holding a red Reese's Peanut Butter Cup against a purple background. Text: 'Win #13 Getting Wrapped Up in a Good Thing.'
Colorful birthday cake pop with rainbow sprinkles, pink frosting, and a lit purple candle, held on a pink glazed hand with sprinkles, against yellow background, with text about birthday cake dessert bar and a promotion.
Ice cream cone with chocolate, vanilla, and caramel flavors topped with chopped nuts, held by a hand in a costume glove, against a blue background with the text "Win #4 When the Force is with you."