evelyn lilly lutz foundation

DITCH THE VAPE, GET WHAT’S YOURS - Created for the Evelyn Lilly Lutz Foundation, Ditch the Vape Get What’s Yours flips the script on traditional anti-vaping PSAs. Instead of scare tactics, we hit teens where it hurts—their wallets. Vaping costs the average high schooler $1,500 a year, so we showed what that money could buy instead. A playful film starring real Beverly, MA students kicked off the campaign, sparking a wave of user-generated videos that turned our message into a movement.

DITCH THE VAPE 2.0 - Hundreds of teens responded to our call, sending in videos that showed how they spend their time without vaping. Their lives became our content, fueling a steady stream of fresh, authentic material that kept the campaign alive, relevant, and entirely teen-powered.

press

  • A girl and a boy sitting in a classroom, with the girl looking at the camera.
  • Screenshot of a webpage from Ads of the World featuring a video titled 'Ditch the Vape & Get Whats Yours' with a young woman smiling in front of orange lockers and sneakers on display.
  • A social media post from Adweek showing a young woman with long brown hair in a classroom setting, looking at the camera, with students seated in the background.
  • A young woman with long, dark hair sitting at a school desk, facing the camera, with other students in the background.
  • A webpage titled 'The Stable' with a tagline 'Who's doing what in the world of commercial creativity.' The page features a comic book-style graphic at the top, and an article about vaping and a photo of a smiling woman in a black jacket with a Lego helmet. There are navigation links including Home, News, Awards, Movers, Standout, D&D.
  • Screenshot of a website called Best Ads, featuring a video thumbnail of a young girl speaking in a gymnasium, alongside various advertisements and article sections.