st. jude children’s research hospital

NOT ON THEIR MINDS - campaign for St. Jude Children’s Research Hospital that uses film, social, and print to show that kids are focused on everyday curiosities, not future health risks like HPV. By reframing an uncomfortable topic into a simple decision, it reminds adults and doctors that protecting children from HPV-related cancers is their responsibility.

  • A young boy with freckles looking upward, with a background of green grass and a blue sky. Text overlay promotes HPV vaccination for children, emphasizing the importance of talking to healthcare providers to protect against HPV cancers, and features the St. Jude Children's Research Hospital logo.
  • A young girl with glasses looking up, with a background of outer space. Text on the image promotes HPV vaccination for children, emphasizing that kids aren’t thinking about HPV and encouraging talking to healthcare providers.
  • A young girl with braided hair sitting outdoors with trees in the background, wearing a leopard print tank top, looking thoughtfully to the side. Overlaid text promotes HPV vaccination for children.

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